Make SEO Easier by Doing These 3 Things
SEO can be a perplexing topic. But it can be so much simpler. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Regardless, SEO is not just one strategy. What you think may be SEO could actually be a part of a broader system. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
Don t ignore this. You can do everything that most of the experts tell you in order to make your site easier to index – build with WordPress, have an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. It will mean less time and money spent later if you have to fix something.
In addition, when you hire https://tripleagentdigitalmedia.com/mississauga-seo, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You got it. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
Firstly, run a diagnostic test. You can use a speed optimization applike Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
The best suggestion is to switch to a site builder that is much faster and SEO-friendlier, such as WordPress or GroovePages.
Make Your Content Make Sense
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. While you do need to make your content keyword-rich, you must weave it in such that the content still does for the reader what it s supposed to.
For good article optimization, use a scientific analysis of your competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good https://tripleagentdigitalmedia.com/mississauga-seo/.
Get Help with SEO Today
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.